Campaign Imagery for
CAROL’S DAUGHTER
Shot for Carol's Daughter's Lisa's Kitchen collection launch. The brief called for product clarity—key ingredients, serums applied, edges laid, products worked into braids—but the photography reaches further: into the brand's history and the relationships that make black hair care communal. These are images of a community, not just customers.
Stills by Anushila Shaw, shot alongside motion directed by Faith Briggs and produced by Chloe Sabin. Production by Panoptica Films.
Featuring Lisa Price, Founder of Carol's Daughter, with Folayemi Akinbolaji, Isaiah Alan, Autumn Kitchens, and Patti Roberts.